![An image of the first marked page of Chris Larham's AS Level Business Studies coursework project examining the rivalry between Coca-Cola and Pepsi-Cola ['B+', 2001].](https://i0.wp.com/sharedsapience.info/wp-content/uploads/2016/07/coursework-project-coca-cola-vs-pepsi-cola-b-2001-1.png?resize=150%2C150&ssl=1)
This coursework project examines the rivalry between the Coca-Cola company and the Pepsi-Cola company. Conclusions are drawn following a consideration of a number of theoretical business frameworks: product details; current market situations; current initiatives; three-facet models; and Boston matrices.
