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Coursework Project: Coca-Cola Versus Pepsi-Cola [‘B+’, 2001]

An image of the first marked page of Chris Larham's AS Level Business Studies coursework project examining the rivalry between Coca-Cola and Pepsi-Cola ['B+', 2001].

This coursework project examines the rivalry between the Coca-Cola company and the Pepsi-Cola company. Conclusions are drawn following a consideration of a number of theoretical business frameworks: product details; current market situations; current initiatives; three-facet models; and Boston matrices.

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Posted in AS Level Business Studies [A1]