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LINKS TO A PRINTABLE TEXT DOCUMENT, AN IMAGE OF THE ORIGINAL WORK, AND EVIDENCE OF CERTIFICATION
Chris Larham’s analysis of the methods that Polar Ices could use to tackle its under-utilization of capacity in the winter months [7 out of 7, 2001] can be opened in a print-friendly text document format here
An image of the original marked work can be seen here
An image of Chris Larham’s ‘A’-graded AS Level Business Studies certificate can be seen here
“Analyze the methods that Polar Ices could use to tackle its under-utilization of capacity in the winter months” [7 out of 7, 2001]
Two methods that Polar Ices could use are discounting and seasonal staffing contracts.
Discounting in the winter months means a reduction of prices as seasonal demand drops. Seasonal staffing contracts would allow Polar Ices to keep staffing levels adequate to satisfy demand – thus, summer contracts could be used.
In analysis, discounting is a short-term method that will stimulate demand in off-peak times of sale, through price cuts. Consumers will be encouraged to buy the product in the out-of-season months, due to the attractive prices. This will increase the capacity-utilization and keep turnover and liquidity regular. By only employing extra staff during the summer, Polar Ices will save money during the winter months, increasing liquidity.